29th
OOPS! Crappy Marketing from Match.com!
Too many women? This is from match dot freaking COM. So bush league.
You did make a mistake Match. You hired someone who is a dipshit.
This is 1 step below a Viagra spam.
They should have been honest. It works, trust me.
What it should have said is…
“Look, we put a lot of cash into this ass site that should have been a part of Match.com. Instead, we broke it out into its own entity and tried to get greedy. We screwed the pooch, please save our jobs and pay us something and we’ll get you laid….promise.
Love,
Marketing-Hacks.org”
The disclaimer says:
“*Disclaimer: We know you see a lot of disclaimers at the bottom filled with all kinds of legal mumbojumbo, however, we just want to use this space to reassure you, we really do have too many women and need your help.”
Sorry, don’t buy it.
Moral of the story? Transparency and honesty DO scale. Maybe not as quickly as a cheap move like this, but in the longrun, you’ll be a company who is trusted, not laughed at.
